eSecurityDen

Frequently Asked Questions

Business Questions

WHY WOULD I LOOK TO CONDUCT BUSINESS IN THE MIDDLE-EAST?

Based upon whose data you chose, the global spend on information security in 2015 was over $70B with a GAGR rate of between 5 & 7%. Within the overall market, specific segments might have a growth rate of significantly more for the next few years. For example, Market&Markets predict that the Authentication Market within the Middle-east and Africa is expected to grow from $110M in 2016 to $206M by 2018.

Secondly, the U.A.E is the primary gateway for conducting business in the Middle-east. New and established IT companies place their hub in the U.A.E and can then conduct business in the 5 other countries around the region (Bahrain, Kuwait, Qatar, Oman and Saudi Arabia) and into Africa and India. An important aspect of the United Arab Emirates Vision 2021 is for "the U.A.E to be among the best in the world in ease of doing business, innovation, entrepreneurship and R&D indicators." Of the 12 KPIs being used to measure the Competitive Knowledge Economy, the U.A.E plans to be number 1 globally in Ease of Doing Business and in the top 10 in Global Competitiveness, Global Entrepreneurship and Global Innovation in the next 5 years.

WOULDN'T I NEED A LOCAL PARTNER TO CONDUCT BUSINESS?

Initially, organisations looking to establish themselves in the Middle-East typically set up a Channel Partner first to provide local business knowledge, experience and capability. Part of the sponsorship package includes a pre-event networking evening where Solutions Providers will be able to met local Partners and Systems Integrators to initiate conversations and explore possible synergies. We believe this will maximise the opportunity at the event and create a great foundation for future sustainable success.

WHAT SORT OF ORGANISATIONS WILL ATTEND AS DELEGATES?

Some events are vertically aligned so would only cater for specific organisations (for example Financial Institutions). ESD 2017 is focussed on the topic of eSecurity itself not an industry. Therefore any organisation that has requirements around esecurity, cybersecurity etc is welcome to attend. (See Topics Covered question for further details).

Event Related Questions

WHAT ARE THE VENUE DETAILS?

We are thrilled to host ESD2017 at the beautifully situated Intercontinental Hotel Dubai Festival City in the United Arab Emirates

Dubai Festival City is a premium lifestyle destination and one of Dubai’s most ambitious and iconic waterfront developments. Situated just five minutes from Dubai International Airport, Festival City sits on the historical Dubai Creek, offering stunning views of the city skyline.

Below is a link:-

InterContinental Dubai Festival City

HOW DOES THE 7 MINUTE DEMONSTRATION ASPECT ACTUALLY WORK?

Each vendor has 7 minutes demonstration time in front of the entire audience. There are no keynote presentations or panel sessions. Demonstrators will have wireless microphones so they can walk around the stage during their demonstration but it is essential to keep monitoring the screen with the time displayed as the 7 minutes will be strictly adhered to. Questions and follow ups will be catered for during the networking breaks.

WHAT HAPPENS IF I RUN OVER THE TIME?

The “den” principal is that the presenters must be on message and be in time. The presenters will have a timer on their podium and a screen in front of the stage and there will be a warning that they have 15 seconds to finish. At 7 minutes the presenters time is up and they will leave the stage for the next vendor to begin. Because of this it is very important that the demonstrations are prepared and timed. Reading from a pre-prepared script is an option and a dry run is possible the night before.

CAN I USE A MOBILE PHONE BASED DEMONSTRATION?

Yes. This will be possible. Details of how this will be achieved using techniques such as HDMI or mirroring will be discussed on signup with the Technicians. There will also be Wi-Fi.

WILL THE DEMONSTRATION BE RECORDED?

Yes. All demonstrations will be professionally recorded and post event, they will be put up on the internet for you to use in your own marketing

HOW IS THE RUNNING ORDER DECIDED?

Some events offer the best time slots, keynote sessions or longer speaking opportunities to the organisations with the most marketing budgets pushing the smaller companies to the side-lines. ESD changes that model as there is no concept of the keynote session or allowing some companies to speak for 45 minutes when others only have 20 etc. In ESDs model, all vendors are equal so the running order is simply defined on a first come basis. The energetic format should mean that delegates are just as enthusiastic to see the first vendor as the last.

WHY DO YOU NEED MY PASSPORT DETAILS?

At the end of 2015, the U.A.E Government introduced a requirement for all public speakers at events and conferences to provide their identity details. Each speaker must be registered on their ePermit portal in advance. The process and costs for doing this will be taken care of by eSecurityDen.com

WILL I NEED A VISA TO ENTER THE U.A.E?

As of this time, all persons entering the United Arab Emirates NOT from the following 45 countries require an entry visa that needs to be arranged prior to arrival:

United Kingdom, Norway, Austria, Luxemburg, France, Greece, Portugal, Switzerland, Belguim, Germany, San Marino, Iceland, Monaco, Andorra, Vatican, Spain, Sweden, Slovenia, Poland, Finland, Ireland, Denmark, Lithuania, Czech, Slovakia, Estonia, Latvia, Hungary, Croatia, Cyprus, Malta, USA, Bulgaria, Romania, Japan, New Zealand, Australia, Brunei, Hong Kong, Singapore and Canada.

More information is available here:

https://www.mofa.gov.ae/EN/ConsularServices/Pages/Visa-Information.aspx

ARE THERE OTHER SPONSORSHIP OPPORTUNITIES AVAILABLE?

While there are no Gold, Silver Sponsorship packages as is often found at other events, it is possible to sponsor certain smaller aspects.

More information is available on request.

WHAT IS YOUR CANCELLATION POLICY?

The refund policy for eSecurityDen 2017 is as follows:

• For cancellations requested on or prior to December 31st, 2016 we will refund 100% of the fee.
• For cancellations between January 1st, 2017 and January 14th, 2017 we will refund 50% of the fee.
• For cancellations on or after January 15th, 2017 we will not be able to refund any of the fee but will endeavour to transfer to the next eSecurityDen event.

• Please note: We will always honour cancellation requests made within 48 hours of purchase.